On the Upside is a multi-disciplinary design studio crafting purpose-led brands across Australia and beyond.
Through establishing a solid foundation and meticulous creative practice, I deliver polished and memorable brands.
Why hello there, I’m Jackie. I partner with like-minded brands, small businesses and entrepreneurs who are absolutely lit up by what they bring to the world and want to share their story. I help you engage and emotionally connect with your dream audience, a.k.a. *your people* i.e. the ‘why’ you do what you do and the ‘who’ you do it for.
I take a personalised approach, collaborating with visionaries and thought-leaders just like you, specialising in:
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Creating a strong brand identity and strategy is essential for success.
Your brand identity sets you apart from competitors, communicates your values and personality, and helps to build trust and create connection. Your brand strategy guides how you will achieve your goals and reach your target audience. In partnering with me, we develop a clear understanding of who you are and what makes you unique. This includes elements such as your mission statement, values, visual branding (e.g. logo, colour palette), tone of voice, and the overall vibe you want to project. By honing in on these key elements, we will create a seamless and cohesive brand that resonates with your target audience.
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If you have an existing brand that you feel is in need of an update - perhaps it’s your logo and visual identity, messaging or positioning that needs a refresh. The goal of a brand refresh is to re-energise a brand and improve the overall perception in the market. Typically we’d retain some of the existing elements of your brand, while introducing new elements that reflect the brand's evolution and growth.
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Successful packaging design is achieved through a considered use of colour, typography, graphics / visual elements to convey the product's unique features, enhancing customer loyalty, and building brand awareness. With both aesthetics and function at the forefront, I thrive in designing memorable product packaging. Ideally this would be an extension of our work together on your brand identity. However, I can work with established businesses to develop a packaging solution tailored to your product.
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First impressions count and more often than not, the first interaction with your brand is your website. It is my goal to enhance the impact, individuality and credibility of your brand through a professionally designed, optimised and functional website. Developed with your dream client in mind and consistent with your brand identity, your custom designed and built website will be easy to navigate, build trust and have you stand out from your competitors.
So, are you ready to UPlevel?
+ PROJECTS
My approach to design is led with intention, underpinned by simplicity and authenticity.
Brand Identity + Packaging Design for Yetto Wines by On the Upside
Surface Pattern Design for Ela & Earth by On the Upside
Packaging Design + Messaging for The Whole Bride by On the Upside
Brand Identity + Packaging Design for Grazers Premium Natural Smallgoods by On the Upside
Brand Identity Refresh for C+W Building & Maintenance by On the Upside
Surface Pattern Design for Ela & Earth by On the Upside
Branding, Corporate Stationery + Website Design for Karan & Co by On the Upside
Surface Pattern Design for Ela & Earth by On the Upside
Map Illustration + Menu Design for Farm & Co by On the Upside
Brand Identity + Packaging Design for Bloom Wines by On the Upside
Brand Identity for Mikka Rae by On the Upside
Social Media Template Design for C+W Building & Maintenance by On the Upside
Brand Identity for Grazers Premium Natural Smallgoods by On the Upside
Website Design + Development for Lone Pine Fine Art Albums & Prints by On the Upside
Surface Pattern Design for Ela & Earth by On the Upside
Brand Identity - Greg J Smith Photography by On the Upside (for Juno Creative)
Website Design + Development - Gathered Interiors by On the Upside (for Maria Baron | Brand Identity by Maria Baron)
Brand Identity for Tutu Cute Collection by On the Upside
Brand Identity + Publication Design - Bread Wine & Thou Magazine by On the Upside (for Juno Creative)
Brand Identity + Podcast Artwork for The Building Doors Podcast by On the Upside
Business Card Design for C+W Building & Maintenance by On the Upside
Market Update Brochure Design for Eastell + Co by On the Upside
Brand Identity for A Darling Affair by On the Upside
Website Design + Development - The Southern Residences by On the Upside (for Maria Baron | Brand Identity by Maria Baron)
Brand Identity for Lone Pine Fine Art Albums & Prints by On the Upside
BOOKING NOW FOR PROJECTS COMMENCING APRIL 2025
| READY TO GO? GET IN TOUCH |
BOOKING NOW FOR PROJECTS COMMENCING APRIL 2025 | READY TO GO? GET IN TOUCH |
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“I have collaborated with Jackie on two separate businesses and one thing that I have loved about both experiences is her enthusiasm to understand the true essence of my brand. She took the time to deep dive into the who, what, and why of my business, and truly cared about delivering work that aligned with my vision.
Her attention to detail and design skills are exceptional, and she consistently delivers high quality work. I have been blown away by the creative concepts she has presented and the beautiful designs she creates. Her communication is always clear and infused with her unique charm and playful nature. Jackie is an absolute pleasure to work with.”
- MIKKA RICHTER, FOUNDER | MIKKA RAE
Client Partnerships
[YOU’RE IN FINE COMPANY]
+ YOUR CREATIVE GUIDE
Meet Jackie Ryder, Designer + Founder
Originally from Brisbane, now calling the Sunshine Coast home, I have been in the design industry for the better part of 12 years {with 2 x babies and spearheading another creative business in between}. I’m fortunate to have worked and partnered with some incredible clients within Australia and all over the world.
After a brief hiatus having my second child in 2018, 2021 brought me back to design, and I’ve never felt more aligned in my purpose.
I value designer/client collaboration to achieve the best result for you, to create authentic design solutions that represent your biz/brand.
+ A LITTLE MORE
I’m a wife, mama of 2 x beaut kids (and 1 x senior fur citizen), extroverted-introvert, g+t drinker, sushi-eater, reality TV binge-er*, magazine-hoarding (interiors mostly), recovering perfectionist.
*Shamefully addicted to the US versions of The Bachelor / Bachelorette and Bravo TV (RHONY, RHOBH, RHOSLC, Vanderpump Rules and Southern Charm are a few faves - iykyk)
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“We are so impressed with Jackie and her work on our branding and website.
We have a brand that stands out and have received countless compliments from our clients.
We couldn’t be happier.”
- LAUREN KARAN, CEO KARAN & CO | THE BUILDING DOORS PODCAST
+ FOLLOW ALONG
The Studio.
On the Upside acknowledges the Traditional Custodians of this land where I work, play and live, the Gubbi Gubbi (Kabi Kabi) people and pay my respects to their Elders past, present and emerging.
Available to work with clients all over the world.
Studio Hours: 9am - 2pm AEST [Tu - F]
Peregian Beach, Queensland, Australia.